Marketing
for Emerging
CPG Brands
Janice has been helping CPG brands craft winning marketing strategies and execute them flawlessly for nearly 20 years.
Now, as a Fractional CMO and Marketing Consultant, Janice partners with emerging brands to create impactful, efficient strategies that drive growth and build lasting success.
ABOUT ME
Hello! I have nearly 20 years of experience in CPG marketing. I specialize in partnering with early-stage founders and CEOs to craft strategic marketing plans that drive growth.
My career spans brand-side leadership and roles as a marketing consultant, advisor, mentor, and fractional CMO. I’ve also conducted due diligence for private equity firms and served as a mentor and instructor for top accelerator programs like SKU and BeyondSKU. Interested in how I view marketing for emerging brands? Have a listen to me being interviewed for the StartUp CPG Podcast.
I hold an MBA from Duke University and a BA in Economics from Colby College.
CORE SERVICES
STRATEGIC PLANNING
Develop marketing strategies aligned with business goals.
Resourcing
Build out team of internal and/or external experts to deploy tactics.
Budgeting
Build a bottoms-up budget aligned with strategy + business goals.
Day-To-Day Oversight
Ensure all elements of the marketing plan are being executed and resources are working in concert.
Go-To-Market Planning
In partnership with Sales, I develop a tactical marketing plan for successful launches.
Why Janice
01
With nearly 20 years in CPG marketing, I bring a deep understanding of brand strategy, commercialization, and cross-functional partnership. I know how to work effectively with Founders/CEOs, Sales, R&D, Operations, and Finance to move the business forward and build a marketing function that supports the broader business goals.
INDUSTRY EXPERTISE
03
I've helped to establish brands I've worked on as leaders in their categories (Sabra, Rhythm, Bowery) and as a consultant, my clients stay with me because my work drives outcomes. Most clients remain long-term partners (18+ months) thanks to consistent performance, practical recommendations, and strategies that create measurable impact.
PROVEN RESULTS
02
Every brand is unique. I build tailored strategies based on your stage, goals, and resources — informed by learnings across dozens of early-stage companies. One client described me as “the conductor of the symphony,” ensuring the plan is clear, actionable, and built for seamless execution.
CUSTOM PLANS + STRONG EXECUTION
04
Let's be real. I work with boot-strapped startups. There are times I'll recommend working with a pricier agency (e.g. Packaging/Branding) but I always treat brands as if it were my own. I am strategic with every dollar, clear about what’s worth investing in, and honest about what’s not. Whether it’s packaging, partners, or programs, I focus on solutions that maximize impact without unnecessary spend.
SCRAPPY + RESULTS ORIENTED
ADDITIONAL SERVICES
Identify + define target consumer
Develop and/or refine brand positioning
Consumer research
Product + innovation strategy
Marketing plan development
Team building strategy
E-retail – e.g. instacart
Field marketing strategy
Brands I’ve Worked With
TESTIMONIALS
Janice was instrumental in developing the architecture of the brand to take us into the next phase of growth... she had the bandwidth to handle it all and keep it all organized in the midst of the chaos that companies our size create and thrive in.
Terry
Sales, Rhythm Foods
Janice is a wonderful mentor who fosters a supportive and collaborative environment. She is patient, approachable, and always willing to share her knowledge and insights generously. Her expertise has been invaluable in my professional growth.
Lexi
Marketing, Holle USA
Janice brings a wealth of experience and knowledge to CPG... She creates organization out of complexity... she draws from the past to come up with creative, practical solutions to the kinds of problems CPG start-ups face every day. Janice is extremely responsive, generous, and whole-hearted.
Phil
Co-Founder & CEO, Yolélé
Let’s dig into your business needs.
Schedule a free introductory call
How May I Help You?
Please fill out the form below with your details and message, and I will get back to you as soon as possible.
Ways to Partner
01
Fractional CMO
High-impact leadership embedded in your business.
I step in as your senior marketing lead, shaping strategy, guiding execution, and working closely with your team and partners to drive focus, growth, and momentum. Best for brands that need ongoing leadership without hiring a full-time CMO.
02
Project-Based ENGAGEMENTS
Tight scope, defined deliverables, meaningful outcomes.
Perfect for brands that need expert support on a specific initiative — from brand positioning and packaging reviews to shopper marketing plans (and everything in between). Clear timelines, clear deliverables, and a high-quality strategic output.
03
Advisory Packages
Flexible strategic guidance for early-stage founders.
Ideal for $0–$1MM brands who aren’t ready for a fractional CMO but want senior expertise in their corner. Advisory sessions provide clarity, direction, and access to my experience across brand positioning, velocity strategy, resourcing, channel sequencing, and more.
