Marketing
for Emerging
CPG Brands
Janice has been helping CPG brands craft winning marketing strategies and execute them flawlessly for nearly 20 years.
Now, as a Fractional CMO and Marketing Consultant, Janice partners with emerging brands to create impactful, efficient strategies that drive growth and build lasting success.
ABOUT ME
Hello! I have 18 years of experience in CPG marketing and specialize in partnering with early-stage founders and CEOs to craft strategic marketing plans that drive growth.
My career spans brand-side leadership and roles as a marketing consultant, advisor, mentor, and fractional CMO. I’ve also conducted due diligence for private equity firms and served as a mentor and instructor for top accelerator programs like SKU and BeyondSKU.
I hold an MBA from Duke University and a BA in Economics from Colby College.
CORE SERVICES
STRATEGIC PLANNING
Develop marketing strategies aligned with business goals.
Resourcing
Build out team of internal and/or external experts to deploy tactics.
Budgeting
Build a bottoms-up budget aligned with strategy + business goals.
Day-To-Day Oversight
Ensure all elements of the marketing plan are being executed and resources are working in concert.
Go-To-Market Planning
In partnership with Sales, I develop a tactical marketing plan for successful launches.
Why Janice
01
I have 18 years of experience marketing for CPG brands. I have a deep understanding of CPG marketing strategy + tactics as well as how to best partner with Founders/CEOs, Sales, R&D, Operations and Finance teams to support the overall business objectives.
INDUSTRY EXPERTISE
03
As a FT employee, I helped to establish brands I've worked on as leaders in their categories (Sabra, Rhythm, Bowery). Now, as a consultant, my clients have stayed on for long-term relationships (1 year+) given consistent results that exceed expectations.
PROVEN RESULTS
02
Every client is unique and deserves a custom approach. Of course there are learnings from former clients that I pass on to new clients as well! One client said I was like the "conductor of a symphony" pulling all of the pieces of the marketing plan together to ensure seemless execution.
CUSTOM PLANS + STRONG EXECUTION
04
Let's be real. I work with startups. There are times I'll recommend working with an expensive agency (e.g. Packaging/Branding) but I always treat my brands as if I were the founder and the cash is mine - I'm very strategic with how each dollar is spent and always looking to optimize
SCRAPPY + RESULTS ORIENTED
ADDITIONAL SERVICES
Identify + define target consumer
Develop and/or refine brand positioning
Consumer research
Product + innovation strategy
Marketing plan development
Team building strategy
E-retail – e.g. instacart
Field marketing strategy
Brands I’ve Worked With
TESTIMONIALS
Janice was instrumental in developing the architecture of the brand to take us into the next phase of growth... she had the bandwidth to handle it all and keep it all organized in the midst of the chaos that companies our size create and thrive in.
Terry
Sales, Rhythm Foods
Janice is a wonderful mentor who fosters a supportive and collaborative environment. She is patient, approachable, and always willing to share her knowledge and insights generously. Her expertise has been invaluable in my professional growth.
Lexi
Marketing, Holle USA
Janice brings a wealth of experience and knowledge to CPG... She creates organization out of complexity... she draws from the past to come up with creative, practical solutions to the kinds of problems CPG start-ups face every day. Janice is extremely responsive, generous, and whole-hearted.
Phil
Co-Founder & CEO, Yolélé
Let’s dig into your business needs.
Schedule a free introductory call
How May I Help You?
Please fill out the form below with your details and message, and I will get back to you as soon as possible.
Ways to Partner
01
Fractional CMO
Fully integrated into your team, Janice joins key meetings, develops the plans, and personally oversees all resources and team members.
02
Fractional CMO + VP / Director
VP or Director is the day-to-day contact while Janice hires, directs, and oversees this person. Janice is still involved in key strategic meetings. Client gets more total hours at a reduced combined rate.
03
Marketing Advisor
No execution or direct team oversight. Janice takes meetings with key stakeholders as necessary. Janice is available over email for quick questions, review of materials, etc.
